In 1930 Ford realized it was missing the boat. Mercury didn't exist yet and Lincoln was 10 years out. Ford had been making cars for the common man, but had nothing if you had a couple extra bucks and wanted to cruise in a little more style. Fords answer was the Victoria. Not to be confused with the later Crown Victoria, the Victoria was a slightly restyled and upgraded version of a base model Ford. The early ones make bad ass hot rods. These two do it for me.